![]() On the other hand, green consumers want to decrease businesses’ environmental impact. They are often willing to change the way they operate if they perceive a potential increase in their revenues. ![]() Successful boycotts include a focus on the public health consequences of tobacco use an accessible point of pressure a mutual interest between the target and the boycotters realistic goals and clear and measurable demands.īusinesses work towards making a profit by selling products and services. Perimetric boycotts of industry allies offer advocates a promising tool for further marginalising the industry. In contrast, a perimetric boycott (targeting institutions at the perimeter of the core target) of an organisation that was taking tobacco money mobilised its constituency and convinced the organisation to end the practice.ĭirect boycotts of the industry have rarely advanced tobacco control. Even a lengthy health focused boycott of tobacco industry food subsidiaries accomplished little, making demands the industry was unlikely to meet. Most boycotts targeted the industry itself and were called for political or economic reasons unrelated to tobacco disease, often resulting in settlements that gave the industry marketing and public relations advantages. ![]() ![]() Tobacco related boycotts may be characterised by boycott target and reason undertaken. To propose criteria to help advocates: (1) determine when tobacco related boycotts may be useful (2) select appropriate targets and (3) predict and measure boycott success.Īnalysis of tobacco focused boycotts retrieved from internal tobacco industry documents websites and other scholarship on boycotts. ![]()
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